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We're the first and only digital concierge that simplifies repair for your entire wardrobe1-10 Employees
  • B2C
  • Early Stage
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We're the first and only digital concierge that simplifies repair for your entire wardrobe
Novello Restoration is the first and only digital concierge that simplifies repair for your entire wardrobe. Founded in the fashion capital of the U.S., New York City, we use technology to power small businesses and make it easy to adopt the sustainability of circular fashion.

Fashion produces 10% of global carbon emissions. Consumers buy 60% more items today than in 2000 and keep them half as long — discarding 85% of textiles each year. The hard truth is that it’s easier to buy new clothes than navigate repair shops’ outdated processes. NYC is home to +7.5k tailors, cobblers, etc. who have spent decades perfecting their craft...not learning new tech. This vast digital gap is a barrier to modern consumers who expect convenience and control in every experience.

Consumers want to care for their clothing, shoes, accessories, the process just needs to be easier. So we're bringing an industry into the 21st century by matching user needs to our network of vetted repair experts and providing small businesses basic tools to modernize their workflow. Starting with repair, our vision is to become the go-to in wardrobe care — servicing items through their full lifecycle (e.g., prevention, cleaning, transform).
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