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If Willy Wonka launched a DTC version of Party City1-10 Employees
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    Startup in initial stages
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1-10 people
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StartupMobile AppMarketplace E Commerce
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MobileConsumer GoodsWine And SpiritsPersonalization
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If Willy Wonka launched a DTC version of Party City
After visiting a Tesla Dealer and test driving a Tesla Model S, our team visited a local Party City to source some last minute Halloween party favors. We had an epiphany as the juxtaposition of Tesla and Party City jarred us: the party store and the products inside hadn't changed in 50 years.

We're now building the first DTC party supplies brand to disrupt the $16B market. After raising $105,000 family and friends round in 2018 we're now generating $285,000 a month in revenue and on pace to hit $2.5M in 2020 Revenue.
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Will Hench
Avatar for Will Hench
Founder at NIPYATA! & ThreadLab • Dir. of Sales / Market Data @Quadriserv • Dir. Sales One Door Studied at @Harvard University, @Stern School of Business
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