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Algorithmic decision-model based on jobs-to-be-done1-10 Employees
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Algorithmic decision-model based on jobs-to-be-done
Organizations aren't great at making decisions, especially if the situation is complex or there are lots of opinions involved. People are subjective and biased. We believe that organizations are designed to serve the needs (or jobs-to-be-done) of other people, and that's often lost in the noise surrounding decision-making.

The N2D Method is an algorithmic decision-making model that shows how serving a need (JTBD) helps to achieve a business objective. You can use it to reveal under-served and over-served needs. Whether you’re developing product or service features or managing the transformation of an entire enterprise, you can demonstrate which specific initiatives have the highest priority, and why. N2D = from Needs to Decisions.
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Phil Dearson
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Founder @Subsector and @The N2D Method® • Head of Digital and Innovation at @The Marketing Store Worldwide . Head of Strategy and CX @Tribal DDB
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