- Early StageStartup in initial stages
Mixtons careers
One-fifth of people would choose cocktails over other alcohol types, however, they're riddled with pain points;
For consumers, cocktails are complex and expensive to make fresh. Current cocktail RTD's offer convenience, however, they fail at providing genuine taste, leaving a huge quality gap.
For venues (trade), the 40 hours of staff training + 8-minute average serve time + trying to achieve consistent taste across multiple staff + stocking over 30 ingredients for a menu = a lot of hassle, wastage and high barrier to entry.
We created Mixtons to solve these problems. Our mission is simple; to give people the freedom to enjoyably drink from anywhere at any time, without compromising their tastebuds or the environment.
For consumers, cocktails are complex and expensive to make fresh. Current cocktail RTD's offer convenience, however, they fail at providing genuine taste, leaving a huge quality gap.
For venues (trade), the 40 hours of staff training + 8-minute average serve time + trying to achieve consistent taste across multiple staff + stocking over 30 ingredients for a menu = a lot of hassle, wastage and high barrier to entry.
We created Mixtons to solve these problems. Our mission is simple; to give people the freedom to enjoyably drink from anywhere at any time, without compromising their tastebuds or the environment.
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Xavier Craine
Co-Founder at Mixtons. Ex Head of Social at Gen Social.
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