Director of Product Marketing (K12 EdTech)

Director of Product Marketing (K12 EdTech)

Role Description: The Director of Product Marketing is an experienced marketing leader responsible for overseeing all aspects of marketing, from building campaigns for educators to strategizing messaging for B2B customers as an IC, while eventually managing a team. You will be focused on building upon our existing community building efforts and brand, launching diverse paid advertising efforts, and optimizing conversion rates from free to paid users within a product-led growth model, all via a data-driven growth mindset.

WHO WE ARE: MagicSchool is the premier generative AI platform for teachers. We're only 11 months old, and more than 2 million teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact. Make an account and try us out at https://www.magicschool.ai and connect with our passionate community on our wall of love at https://love.magicschool.ai.

Responsibilities:

You will be responsible for driving to the following outcomes:

• Increase website conversions (visits to sign ups) by 10%

• Improve sales conversion by 10%

• Increase awareness and brand affinity

Qualifications/Competencies/Skills:

You will bring the following skills:

• Proficiency with data & growth marketing

• Proficiency in product marketing

• Proficiency around marketing tools

Experience:

• 2+ years leading marketing team/function in past

• Experience in businesses with B2B & B2C functions

• Led initiatives for growth marketing, product marketing, and content marketing

• Nice to have: Experience leading function in EdTech

• Nice to have: Successful startup marketing experience as early marketing hire

Our Benefits: We are proud to offer generous benefits, such as unlimited PTO, 100% employer covered health insurance, a wellness stipend, and vision/dental insurance.

Application Notice:

Notice: Priority Deadline and Review Start Date

Please note that applications for this position will be accepted until 5/20. Starting from 5/20, we will begin reviewing applications on a rolling basis. While we encourage early submissions, all applications received by the priority deadline will receive equal consideration. Thank you for your interest, and we look forward to reviewing your application.

Our Values:

• Educators are Magic: Educators are the most important ingredient in the educational process - they are the magic, not the AI. Trust them, empower them, and put them at the center of leading change in service of students and families.

• Joy and Magic: Bring joy and magic into every learning experience - push the boundaries of what’s possible with AI.

• Community: Foster community that supports one another during a time of rapid technological change. Listen to them and serve their needs.

• Innovation: The education system is outdated and in need of innovation and change - AI is an opportunity to bring equity, access, and serve the individual needs of students better than we ever have before.

• Responsibility: Put responsibility and safety at the forefront of the technological change that AI is bringing to education.

• Diversity: Diversity of thought, perspectives, and backgrounds helps us serve the wide audience of educators and students around the world.

• Excellence: Educators and students deserve the best - and we strive for the highest quality in everything we do.