JunkTheory company logo
The world's first Super Clean beauty brand1-10 Employees
  • Early Stage
    Startup in initial stages
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JunkTheory careers

The world's first Super Clean beauty brand
It's almost impossible to live junk-free when it comes to daily routines.

The avg. consumer will use 100+ unregulated ingredients in their daily routine. That same routine will contribute more than 50 products entering landfills and the environment per year - most of it being single-use plastic packaging.

Until now...

JunkTheory replaces single-use plastic packaging with medical grade stainless steel vessels that come with lifetime warranties, and refill pods made of the most recycled material on earth, Aluminum.

For our target customer, there will be no going back to single-use packaging. Our formulas set new standards for clean and are competitive with luxury brands that bear a 20-40% price premium over JKTY.

JKTY is about building value from values. Welcome to junk-free living.
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Allison Mabbott
Avatar for Allison Mabbott
12+ yrs in marketing & brand building. Dir. of Marketing at Yoobi. Impact Marketing Consultant at Beach House Group for celebrity-backed beauty/CPG brands - Moon (Kendall Jenner), Pattern (Tracee Ellis Ross), Florence by Mills (Millie Bobby Brown).
Justin Wolff
Avatar for Justin Wolff
Founder Junk Theory - bringing a revolutionary new sustainable brand to the beauty category. Co-founder of Yoobi. Corporate attorney at Paul Hastings & Akin Gump (NY, CA, Hong Kong). IDF veteran. Fluent Mandarin/Hebrew.
Valuation

$5M

Funded over

1 round

Latest round

Pre-Seed (Dec 2019)

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