IMPOSSIBREW® careers

IMPOSSIBREW®'s mission is to create the world's most complete alternative to alcohol that offers an experience beyond taste alone.
We brew award-winning, enhanced non-alcoholic beers with our proprietary Social Blend™ developed for relaxation to disrupt a market expected to reach $23bn in 2025.

What if you don't want to drink, but still want to unwind with a pint?

Driven by our mission to challenge what seemed impossible, our ambition is to create the world's most complete alternative to alcohol that offers an experience beyond flavour and brand.

We launched IMPOSSIBREW® in 2021, the first enhanced non-alcoholic beer brewed with our proprietary Social Blend™ for relaxation, without drowsiness. Developed with leading plant scientists using natural nootropics (L-Theanine, 5-HTP etc.)

Having observed how sleeping industry giants like milk and meat were disrupted, we saw a similar opportunity to innovate within one of the largest F&B categories - beer. Being only 2% of the total beer market, non-alc beer is the fastest growing in the UK. Globally, it is expected to reach $23.27 billion in 2025 at a CAGR of 8.7% (vs. alcoholic beer, which is forecast to be flat to declining).

With 60% of 18-34 UK drinkers stating that they would only have no/low alcohol drinks if it provides benefits like relaxation, we are in a unique position to redefine the category.

Growing +40% CMGR even before Dragons' Den, we are now at an inflexion point; the building blocks are in place for rapid expansion into trade, beyond our established D2C channel. Investors include FTSE 250 CFO.

The alcohol revolution has begun and we are ready to lead the charge. The question is, are you?