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Unfortunately still today, two thirds of IoT initiatives fail (Cisco Survey, 2017). The NetLume innovation platform solves the key problem of the “human factor” for successful IoT initiatives by integrating domain experts and business into the IoT domain. Semantic Digital Twins fuse human readability with machine interpretability. The key difference between NetLume and other IoT platforms is a distinct focus on the problem and analytics domain instead of data management and computational services. NetLume is therefore able to augment IoT platforms and your existing infrastructure, to enable rapid ECA prototyping of intelligent systems based on the asset and data management or even analytic processing structures of other underlying IoT platforms. The so far unique focus of NetLume is to systematically enter a new realm we call Internet of Analytics in which AI systems solve use-case specific problems from analytic models, methods and machine learning algorithms.