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What we care about Our team has naturally evolved to avoid buzzwords (“mission statements,” etc.), so we'll just call this a “list of things we care about.” Work hard and be nice to people. Design and development are people jobs. We want to work with people who are good to be around (this should be a given, but it’s important). Focus on user experience. This is what separates us from graphic design agencies. UI/UX design is pragmatic, and is perhaps closer to engineering than art. Our projects begin with understanding goals and users. But boy do we also love the art. Care. Another given, but we’ve talked to managers whose biggest concerns are how to motivate employees. We're fortunate to work with a team who loves what they do (many of us tinker on side projects after going home). Most things in life are mediocre: It's really hard to make something truly great, and that's what we chase.