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Expanding the potential of in-feed content placement with keyword-driven engagement1-10 Employees
  • B2B
  • Early Stage
    Startup in initial stages
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1-10 people
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Advertising/Media
Markets
Machine LearningNewsSoftware
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Expanding the potential of in-feed content placement with keyword-driven engagement
Hindsight is expanding the potential of in-feed content placement with keyword-driven engagement to improve monetization, reader experience, and time-on-site for online media companies. Our proprietary Smart-Tagging technology automatically identifies key concepts in a story and attaches internal related content, further context on the topic, and highly targeted advertising (native or video), all accessible to the reader with a single click (or hover) on the term. Our data points to strong reader usage with a 30% click-through rate on our tags – by far the highest engaging unit in the article. Our clients include Forbes, The Virginian-Pilot, Gatehouse Media, and we have a deep pipeline of publishers to execute against!
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Hersh Patel
Avatar for Hersh Patel
Founder @Hindsight Technology Solutions • Worked at @Goldman Sachs
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