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redefine fashion1-10 Employees
  • Early Stage
    Startup in initial stages
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Jobs at HE SPOKE

The Problem: In an era of social media, where what is trending today is outdated tomorrow. You get groceries in 10mins! Even climate is not seasonal anymore. But, brands still follow a seasonal approach in launching new collections. The way fashion is made & sold hasn’t changed since ages. The traditional processes are broken & obsolete, they are not sustainable, and they are not fast. Something has to be changed! The Solution: We're building a real-time fashion brand fulfilling a need for constant newness with an ultra-fast design to a sales cycle of just 100 hours. We cut down the lead time through our virtual design engine and low-risk inventory model. Styles are made virtually with computer-generated imagery yet 100% realistic using Metaverse technology & proprietary workflows. No sample is ever made to launch a collection, which reduces the fabric wastage & avoids unsold inventory. This makes us the only fastest-fashion brand to be sustainable at the same time.

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