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Premium athletic apparel to empower and keep women safe
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Premium athletic apparel to empower and keep women safe
GRACEDBYGRIT
Premium athletic apparel designed to empower and keep women safe


WHO WE ARE

GRACEDBYGRIT is a direct to consumer premium athletic apparel brand for women. The technical, luxurious clothing is designed for the 30-60 year old woman who is looking for better fit, fabric and design. All clothing is UPF 50+, made in the USA and every purchase comes with a safety whistle. Most of all, the design is elegant and makes women look and feel fantastic.

GRACEDBYGRIT was founded by a 35 year old single mom and a 53 year old scientist to empower women by making them feel protected and safe while they are doing what they love. The whistle, given with every purchase, was inspired by the tragedy of Chelsea King, a San Diego teen whose death on a trail run could have been avoided if she had a way to attract attention. To prevent tragedies like these, keeping women safe is the foundation of GRACEDBYGRIT.
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Kate Nowlan
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Kate makes it happen as COO of GRACEDBYGRIT. She is a natural people-person and loves working with women while raising 2 teenage daughters.
Kimberly Caccavo
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Founder @GRACEDBYGRIT • Worked at @Comcast, @Verizon • Studied at @UCLA Anderson School of Management, @University Of California, Berkeley
Valuation

$5M

Funded over

2 rounds

Latest round

Series B (Mar 2016)

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