- B2C
- Early StageStartup in initial stages
Jobs at Glass Cryptolabs
Glass allows brands to deliver meaningful digital experiences with their physical products, while they help the brands keep counterfeits out! With the rise in ecommerce, online trading and the pandemic, more and more brands are shifting a bulk of their sales to online mediums and spend more on direct online and offline marketing campaigns and engagement techniques. The reduction in direct sales experience via physical mediums such as retails shops and showrooms, has left brands with no or minimal customer engagement and retention mechanisms. When earlier brands could rely on their team of product experts to guide their walk-in customers with exceptional brand experiences and technical know-how, with the shift in style of shopping and trade, brands are unable to provide adequate after sales experience for their customers. In addition to which, the sales of counterfeit and pirated goods is estimated to value at $1.2 trillion in 2020 and is expected to grow 200% by 2022. The prevalence of this counterfeit industry adds great amount of revenue loss both in terms of customer loyalty and stocks piling up in the inventory. We address this immense problem of counterfeits and fraudulent transactions through consumer engagement and customer-brand relationship as antidote. We enable customers of a brand to validate their purchase and each validation forges a new channel between brands and consumers throughout and beyond the product cycle.
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