Gladful careers

We are making protein-rich snacking foods for kids in the accepted formats liked by them. We are an online-first CPG brand with a high focus on digitally native mothers aged between 28 - 40 years. We will be manufacturing the product at identified third-party manufacturers and retail through marketplaces and our website. Post the first 24 months, we will sell selectively in offline stores.

1) Mothers between the ages 28-years, in top Indian urban cities
2) Mid-affluent household, digitally native, has traveled to foreign countries
3) Constantly tries to make better choices in her life: school curriculum, healthy eating
4) Is concerned about her child’s growth

We are a parent-led brand, right from concept to product and hence parents and especially mothers' community is a long-term asset for Gladful. We plan to convert our mother community to brand evangelists by continuously involving them in our innovation & communication process.