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In an era of fundamental change within the retail industry and consumers behaviour, Circle provides a new authentic distribution channel for brands online and offline, by digitising the direct sales channel which has been popularized by brands such as Tupperware. Circle select, train and turn authentic individuals who adore brands into powerful sales channels.

For brands : it is a new distribution channel allowing fast growing brands to have access to physical retail without any fixed costs.

For resellers: Circle provides a new & trendy tool to supplement up their revenues by selling brands they love. They have access to their own personalised e-shop and they can sell products offline & online.

For end users: Circle is a brand discovery tool allowing them to discover trendy brands around their house that they would have never thought about otherwise.