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Interactive media and audience intelligence platform 1-10 Employees

B2B
Early Stage
Startup in initial stages

Website
: Locations
Austin Baltimore: Company size
1-10 people: Total raised
$1M: Company type
Marketing ServicesAdvertising/MediaContent Marketing: Markets
Digital Media Advertising Content Marketing Consumer Engagement

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Interactive media and audience intelligence platform

-NewsUp has built a proprietary Quiz Management System (QMS).
-The software allows publishers to create and embed trivia and personality quizzes with a variety of formats to (JavaScript, iFrame and WordPress).
-We have a gallery of 1,000 existing quizzes across key verticals (Politics, Sports, Entertainment, Lifestyle), enabling publishers to put quizzes to work right out of the box.
-We're able to gather data related to consumer engagement and sophistication. When paired with demographics, this data can help to analyze and predict consumer behavior (i.e. what they ACTUALLY know v. what they SAY they know) and create niche audience segments (i.e. targeting the most knowledgable consumers).
-We have integrated ads into the widget experience, enabling monetization. This feature can be turned off or customized with the publishers/client ads.

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