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Using social commerce to create the best online beauty shopping experience11-50 Employees
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Jobs at flockshop

US e-commerce is stale. Two major problems are the unengaging shopping experience and the fragmented customer journey. Online shopping is not immersive and fun like offline shopping. Product pages are stale with static images and generic descriptions. Lack of personalization means customers are overwhelmed by choice and often only go to ecommerce websites when they have a purchase need. Online customers don’t get immediate feedback from friends or product questions answered by salespeople like when purchasing in store. People want to see real, everyday people like themselves trying on products and giving authentic reviews. However, there is a lack of spaces on e-commerce for consumers to connect and share authentic experiences outside of reviews, which customers have grown more sceptical of. These social connections are particularly important for categories where purchases are regularly informed by friends, family, and trusted sources. Only 14.9% of personal care items are bought online vs consumer electronics at 53.2%. These numbers reveal a missing element in e-commerce. Flockshop is a first mover in the user-initiated group-buying social e-commerce space. We are a beauty, wellness, and personal care e-commerce app that combines social media, group buying, and gamification of rewards to create a new interactive, community-driven shopping experience.

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