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Bringing change to online shoes retail1-10 Employees
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Bringing change to online shoes retail
Fit-Any is a UGC platform enabling premium P2P shoe-commerce for women.

Today it remains difficult to buy shoes online due to fragmentation of sizing and unconfirmed fit. Only 12% of shoes are sold online. Current solutions either offer free returns on expensive shoes or discounted shoes, no free returns.

We provide premium shoes at great value without returns using a fitting technology platform, which is built to match each woman with a perfectly fitting shoe.

Introducing fitting Bootie, a sensor based shoe that measures the foot perfectly, and a mobile app that collects data from the Bootie and users and matches them with shoes on our marketplace.

A UGC based virtuous cycle starts with a shoe party (aka Stella & Dot), where partygoers shop for shoes, get fitted with the Bootie, find great shoes at great discounts and, also sell their shoes. Parties get users and shoes, users provide data, that attracts brands to the market place and increases sales, and Fit-Any gets a take.
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Angel investor and Serial entrepreneur, founder Fit-Any (fitting room for shoe retailers), Anagran, Razoom, adviser Astia, M.S. Stanford
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