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Subscription based content platform for Health & Fitness instructors1-10 Employees
  • Early Stage
    Startup in initial stages
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Subscription based content platform for Health & Fitness instructors
Fettle is a content streaming platform for the health & fitness industry. We offer our clients a place to upload and manage content and then generate for them a subscription service on web, phone, TVs and virtual assistants.

We are for content creators in fitness, yoga, meditation, personal training and much more. We're also an ideal platform for new fitness programmes and for gyms. In all cases we provide the mechanism to expand from live classes into home and mobile instruction.

For those who want to teach online yoga we're an alternative to YouTube. We are subscription rather than ad based. We see this as the future of monetization as the next generation grows comfortable managing a cluster of small subscriptions. However this content needs to provide value, Fettle helps our clients do this.

For Gyms, Fettle can provide a way to retain members who may be tempted away by online fitness alternatives. A key feature of Fettle will be the ability to merge the service with a gym membership.

The product is more than just a content management system, it is a tech hub for connected fitness. We are developing deep learning tools to recognise metadata from within the videos uploaded to our system. We are introducing multi-modal techniques to allow greater flexibility in how content is delivered. We will introduce innovative new features such as voice control and gamification.

The business will develop both organically and lean. Learning from our clients as they grow. Our system will form a springboard for all the new technology we create and a convenient way to offer it back to our clients.

Fettle will leave the creation of content to the experts and focus on the technology and innovation. As new trends in fitness emerge, new celebrities, methodologies and ideas. We will be ideally positioned to harness them all.

We believe this model will propel us to become market leaders in the fitness industry and can be an approach we can replicate in other markets.
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Maredudd ap Gwyndaf
Avatar for Maredudd ap Gwyndaf
Founder Elen Financial Software and Fettle
Alexander Urquhart
Avatar for Alexander Urquhart
Founder @fettle-4, @Lounge Logic • Worked at @BBC, @Sky

Work from home friendly

Free health and fitness classes

Gym membership

Development day

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