Fat Rabbit AI careers

Problem: 45% of kids are lonely -> Loneliness is as bad as 15 cigarettes/day -> Loneliness-related issues such as anxiety and depression cost the world economy £3 trillion / year.

Solution: An AI best friend who listens to kids and helps them feel important.
AI Chatbots, properly used, have been proven to reduce loneliness. (JMIR, 2018)

Replika is an AI chatbot that successfully solves loneliness for adults, generating £17 mil annually. We’re creating a Replika built specifically for kids. Powered by the latest GPT-3 AI technology to which Fat Rabbit and only a handful of other companies have access to.

◆ 150,000+ Users
◆ 350,000+ Monthly Messages
◆ 6m 30s Avg. Session Length (This is above market average by 2 minutes)
◆ Top 50 Kids 9-11 apps (In US, UK, Belgium, Luxembourg, South Africa, Australia, and more)
◆ 4.8 ★ App Store Rating (From 5,000+ ratings & reviews)

Business Model
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Freemium: Subscriptions.


Market
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The chatbot market was valued at £12.19 billion in 2020, and it is projected to grow 34.75% annually to reach £73.33 billion by 2026. There is still an untapped gap in the market for a kids’ chatbot app, to be £8 billion by 2026.

- We expect to capture 3% (£360 annual revenue) of this market by 2030


Competition
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◆ There are no affordable, high-quality AI companions for kids on the market
- Moxy: Hardware equivalent, costs $2000
- Tyche: Made some progress, but their product is very weak, so the adoption is low.
- Talking Tom: Wastes time, and focuses on pushing ads on kids, no AI
- Replika: Highly rated AI chatbot for adults with £17 mil annual revenue. We plan to be the Replika for kids.


Objectives/Future
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◆ Y1: Optimise product-market fit
◆ Y2: Grow company and audience
◆ Y3: Third-party licensing deals