Eyecatchers careers

earch engine optimization, or SEO, is the key to getting your website discovered via search engines like Google, Bing, and Yahoo. The traditional approach to SEO involves two sets of tactics: on-page SEO and off-page SEO. While on-page and off-page SEO are helpful concepts, they are rooted in an approach that is going by the wayside. In the past, the goal of SEO was to impress (or trick) the search engines so that they'd give you higher rankings -- with the ultimate goal being to achieve the coveted #1 spot in the search results for one of your target keywords. Today, search engines are smarter. They can tell the difference between spammy websites that are designed to game the system, and legitimate websites that are providing, relevant high-quality content. Modern SEO is about optimizing for the searchers, not the search!

Social media provides a platform for direct communication between your customers, prospects, and employees. What's more, it is a key driver of content distri