Jobs at DoubleTapp

The problem is simple, businesses need to leverage social media as a potential marketing outlet but most are struggling to establish a presence. Larger companies are looking at all manner of ways to improve in this space also. Most solutions at current either require significant time and money to be input by the business themselves or look to leverage influencers which can be expensive, ineffective and increasingly suffer from scrutinised credibility. How do we solve this? We have developed a prototype platform which uses a website for businesses and a mobile app for customers. Businesses create a profile and rewards, which contain any combination of 4 possible conditions: > Mention of the businesses Instagram page > Custom Hashtags > Location > Minimum number of likes on the post Customers use the mobile app to search, browse, view offer details and requirements and manage all aspects of their rewards. They then post accordingly on Instagram in order to meet these requirements. The app takes data from the Instagram API and tracks the progress of these posts and credits the customer with the reward as and when all are met. Our solution encourages user generated content which has been proven to be more effective in many studies than content produced by the business. Those posting will be customers with an engaged following that has irrelevant demographic and resides in a relevant location. The posts come with an inherent seal of approval, they do not appear any different to any other posts and therefore leave viewed more open to potential influence. It does all of this in a totally scalable manner and requires little to no input from the business.