DoubleTapp careers

DoubleTapp is a platform that allows Businesses to reward their customers for posting about them on Instagram. Customer posts must first meet criteria set by you (tag, hashtag, number of likes). DoubleTapp tracks the Instagram posts to ensure all the criteria are met and then delivers the customer with the reward in the app which they take back next time to redeem.

We launched in a single UK city, Sheffield, on a trial basis. Here are the stats from the first 3 months:

- 2500 downloads
- 1000 sign ups
- User Acquisition Cost £1.50
- 200 rewards given out
- Average of 2400 impressions (views) on our users posts
- Cost per impression up to 80% cheaper than FB/Instagram Ads
- Average spend on top of the reward £22.50
- Over 400% increase in tagged Instagram posts for some businesses

Next steps:
- Raise capital
- Launch in Leeds Q3
- Launch in London Q4
- Sign first truly national brands
- Explore new sectors, fashion and beauty
- Setup partnerships with aggregators