Dilly careers

Dilly is the answer to what every parent has asked every weekend, sometimes every day: what should we do with the kids today. And, at the same time there are hundreds of businesses in every city and every town trying to tell you that they exist as an answer to that question. Dilly effectively connects the two over the last remaining unpolluted channel, SMS.

For this market and these businesses we want to make obsolete email and social media marketing. We want to be the number 1 way to reach interested customers.

Three weeks out of launch, we've signed up 480 users and see day 7 retention of 94% and day 14 retention of 89%. Our CAC is about $4 with social media ads and early data suggests a viral factor of 0.5. Our ARPU assuming three paying advertisers per week is $27.