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AI-powered vendor discovery that turns B2B buying behavior into advertising intelligence1-10 Employees

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AI-powered vendor discovery that turns B2B buying behavior into advertising intelligence
Crisscross uses AI to solve one of the biggest unsolved problems in the $40B global B2B advertising market: knowing which companies are actively in-market for vendors.

We’re building the AI-powered B2B vendor discovery platform — a global taxonomy of vendors, capabilities, categories, and markets that organizes a $6T professional-services market and helps buyers move from scattered research to expert vendor matching using natural language.

The deeper opportunity is that Crisscross captures live vendor-selection behavior: companies actively evaluating and choosing providers. That creates what I believe is one of the most valuable missing data assets in B2B advertising. The goal is to identify in-market companies, understand the relevant buying committees through firmographic and identity data, and activate those audiences through privacy-safe programmatic channels.
Richard Lawrence
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