Sales Growth & Strategy: Identify, develop, and secure new business opportunities within the paper, packaging, or pulp industries to achieve regional revenue targets.
Technical Support & Trials: Lead technical efforts for product evaluations, including managing on-site pilot trials to validate coating performance.
Lead and develop the Product Management and Marketing teams, setting clear priorities, building capability, managing performance, and holding teams accountable for results.
Own product portfolio strategy and end-to-end lifecycle management, including product roadmaps, prioritization, positioning, pricing, margin performance, launches, enhancements, and rationalization decisions.