Marketing Manager

ATTENTION: YOU WILL ONLY BE CONSIDERED FOR THIS ROLE WHEN YOU SUBMIT A COVER LETTER THAT ADDRESSES THE FOLLOWING:

• WHY CITRUSLABS?
• WHAT WOULD YOU DO DIFFERENTLY ON OUR WEBSITE?

About the role:
As our marketing manager, you will play a crucial role in growing our company and will help us build the brand and develop and execute marketing strategies. You will shape the company’s outward image, uncover customer insights as well as deliver innovative marketing campaigns. Part of your role will also be to take full responsibility for our content marketing strategies, such as top funnel lead creation, lead nurturing and conversions. This includes email campaigns, blogs, social media, and video content. You will work closely with our director of marketing as well as the CEO to develop strategies that drive engagement and growth. This is a B2B-facing role.
You are perfect for this role if you thrive in a fast-paced environment, can manage multiple projects at once, and have a strategic mind.

About Citruslabs: Citruslabs is the leading provider of clinical trials for brands and work mostly with cosmetics, supplements, superfoods, and pet health products. We are responsible for phrases like "97% saw smoother fine lines and wrinkles'' and have been in business since 2015. Unlike your typical start-up, we push for profitability while growing sustainably.

Responsibilities:

• Further develop our content, branding, and overall communication and engagement strategy
• Develop engaging content to attract and retain customers
• Create case studies, newsletters, sales collateral, as well as website copy
• Create compelling copy for podcasts and videos, and edit both respectively
• Optimize content and drive our SEO further
• Drive our marketing automation on HubSpot (dashboards, email marketing, analytics)
• Work closely with sales, customer success, and clinical operations
• Shape & communicate our vision and mission, and bring big ideas to the table
• Lead creative development to motivate the target audience to convert (website & sales collateral)
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research customer markets and competitor activities
• Develop innovative growth strategies
• Align the company around the brand's direction

Requirements:

• 1+ years of relevant work experience
• Experience with SEO and web traffic metrics
• Strong attention to detail, very organized and able to manage multiple projects at once
• Outstanding communication and writing skills in English
• Up-to-date with latest trends and marketing best practices
• Must be comfortable with autonomous working environment
• Ability to work independently and collaboratively in a fast-paced environment
• Creative thinker
• Data-driven and affinity to numbers is a plus
• Experience with brands is a plus
• Experience with Canva is a plus
• Bachelor’s degree in Marketing, Communications, English, or a related field is a plus
• Experience with HubSpot is a plus
• Experience with Podcast and Video editing is a plus

You'll succeed if...

• You're excited by early-stage company building and want to work closely with the leadership team
• You’re excited to build a brand
• You are interested in the health & wellness industry
• You want to make a real impact every single day - this is your time to shine and prove what you are capable of doing
• You're motivated by progress
• You're excited to work in a remote team
• You're a team player and thrive in ambiguity
• You love creating and tackling new projects from scratch
• After the onboarding, you don't need a lot of guidance and are able to work independently

You might not be excited about us if...

• You don't feel comfortable in a remote team
• You're looking for a job that already has a built-out playbook
• You need at least 90 days to feel comfortable jumping in + taking ownership - we might be a little too fast-paced for you
• You don't do well juggling multiple projects at once
• You are not interested in the health & wellness space
• You need a lot of guidance and help and are not comfortable with working autonomously