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Nutrition Facts for the Apparel Industry
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Internet of ThingsEthical FashionFashion Tech
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Nutrition Facts for the Apparel Industry
At BrightLabel we are building a new standard for digital product labeling in the apparel industry. It’s like the “Nutrition Facts” for clothes – a credible source of product information for consumers, but with significant added benefits, including dynamic digital content and rich consumer data analytics, among other things. Our platform allows textile and apparel brands to put rich, detailed, verifiable product information in the hands of their consumers online and in physical retail settings – integrating a dynamic product supply chain map, sustainability certifications, multimedia, detailed care instructions and more. And it gives these brands a new channel to access valuable customer data.

We’ve moved past the initial MVP, have received significant positive feedback from industry, have active campaigns in the market, and are now moving into a more accelerated phase of product development
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Bruce Thomson
Avatar for Bruce Thomson
Founder + CEO @BrightLabel - new digital labeling standard for apparel • Worked at @The World Bank, @Unisys
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