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Bratadah is an online bra marketplace that uses a fit algorithm to help each woman find her fit1-10 Employees
  • B2C
  • Early Stage
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Bratadah is an online bra marketplace that uses a fit algorithm to help each woman find her fit
Women can't confidently buy new bras online unless they're buying to replace a bra that they already know their size/fit in. Women don’t know if they are properly fitting into their current bras or if their size has changed.
Buying bras at a store is not only inconvenient, but there are a lot of great brands that many women don’t even know about. Lastly, shopping for a bra can be “stressful and intimidating,” especially for a plus-sized woman.

We are creating an online platform that solves the customer’s problems of buyer confidence, fit, convenience, and intimidation. The customer enters their measurements into the fit-finder software along with any current problems they are experiencing, and their correct size and recommended fit results per brand and style appear after a 10-question quiz.
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