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Product discovery for new parents11-50 Employees
  • B2C
  • Scale Stage
    Rapidly increasing operations
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Product discovery for new parents
Starting a family, parents face an overwhelming amount of products to discover. In addition to that, 'stuff' loses its relevance with an increase in consumers engaging in shared consumption and the ability to connect with their peers.

Enter bluum, a social product discovery service for new parents ranging from the beginning stages of pregnancy up to 5 years of child's age. For $29 per month, bluum sends a box will with a personalized selection of products to discover and try before you buy. Parents have the ability to set preferences for products they are interested in, milestones that the child is accomplishing and can even get something for themselves.
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Sebastian Reichelt
Avatar for Sebastian Reichelt
Personalization @HelloFresh. IPO 11/2017. Co-founder @bluum. Sold in 2016. Co-founder @StyleFactory. 2010-2011. ETH Zurich. Industrial Engineer. Skier.
Markus Rauschnabel
Avatar for Markus Rauschnabel
Co-Founder/CEO @bluum, US-CEO of Netlife (IPO 2000 in Germany), 14 years experience in start-ups/Internet operations, MBA/PhD from top German college
Total raised

$525K

Funded over

1 round

Latest round

Dec 2011

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