Bestowd careers

We are gaining traction amongst many segments (anyone who will ever have to give a gift), but are starting with a more narrowed focus on working and active moms in urban areas, as they have an acute pain that we can solve. They have active schedules within the wedding, shower, baby shower, kids birthdays, etc circuit which translates to 20+ gift occasions/year on top of Christmas. They want to be known for their superior gift-giving, they have the disposable income, but they don't have the time and don't always feel creatively inspired.