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Shopping through people vs ads in an open internet. Growing brands through human data1-10 Employees
  • B2C
  • B2B
  • Early Stage
    Startup in initial stages
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Shopping through people vs ads in an open internet. Growing brands through human data
We are reshaping and rearchitecting how products are sold and data is owned in a post-platform world. We believe that the future of ecommerce is the individual as the storefront, in fact, we know this to be true given our collective 40+ years working for brands within the fashion and beauty industry and beyond.
Our vision is to build the most trusted global shopping experience.

We are backed by retail industry investors. We have raised $1.5M to-date.

Our female-founded team deeply understands the nuances of the frictions involved with a shopping within a growing yet broken ecommerce landscape and the problems this is creating for brands, creators and consumers alike. ari is named after our founder's daughter — a catalyst for hope for an authentic world. Rooted in the principle of authenticity, ari was designed to create an environment in which genuine, informed brand experiences are celebrated and create value for everyone in the shopping ecosystem, regardless of status or perfection.
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Sheenah Rogers-Pfeiffer
Avatar for Sheenah Rogers-Pfeiffer
2x Founder and CEO. Currently launching https://ari.life
Funded over

2 rounds

Latest round

Pre-Seed (Jan 2022)

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