Andrea Maack careers

Andrea Maack is an Icelandic fragrance designer and conceptual artist. Her fragrances unite the worlds of scent and fine art.

In 2011, Maack saw an opportunity to bring her art-inspired superpremium brand to the luxury beauty market; developing new, sophisticated unisex scents and beauty products for the discerning fragrance customer. "The Art Series" fragrances that originated in Maack’s art installations were launched internationally at that time, sold over 20,000 units and are carried by respected retailers such as Harvey Nichols, Henri Bendel, Neiman Marcus and Printemps.

Through Maack's use of visual storytelling, the brand has garnered a dedicated social media following, particularly on Instagram (+100,000 fans), and has been featured in prestigious fashion and art media such as Vogue, Elle, AnOther, Frame, Glamour and Marie Claire.

The new line is being developed with the e-commerce customer in mind. The first two fragrances will be available online in February 2016.