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Sports in fundamentally a social experience. So why should it be so lonely to follow cricket online?

"Cricout" is a hangout for cricket fans where friends can huddle up to follow a game together. It reconnects globally distributed friends and allows them to interact with the magical moments of the game in the form of emotions, opinions and pictures.

Cricout has 50,000 users across the three platforms, i.e. web, iOS and Android. The web beta was launched in June 2013 followed by iOS app in October 2013 and Android in March 2014. The growth has mostly been organic supported by a very lean marketing spend on Facebook. The ad campaigns tend to get app downloaded for every 20 cents and the user retention rate is as high as 70%.