Chief Marketing Officer

ABOUT BRENI
Breni is building the universal learning layer, a gamified, mobile-first platform where anyone in the world can learn anything in any language. Think Duolingo, but for every skill: coding, cooking, finance, design, languages, and beyond. With 10,000+ users across multiple continents, we are at an inflection point and looking for a visionary marketing leader who will transform Breni from an emerging EdTech startup into a globally recognised consumer brand.

THE ROLE
As Breni's first Chief Marketing Officer (CMO), you will own the company's global marketing vision, brand positioning, user acquisition, and go-to-market strategy. You will work directly with the founders to build a category-defining brand and develop the marketing engine that takes Breni from 10k to 1M+ users.

This is a founder-level leadership opportunity for someone who understands how to turn ambitious ideas into global movements, build communities around products, and achieve extraordinary growth with limited resources.

You will be responsible for making Breni a household name in learning, starting with strategic markets including the US, UK, Canada, and beyond.

This is an equity-only opportunity at this stage, offering meaningful ownership in the company rather than an immediate salary.

WHAT YOU'LL DO

• Own Breni's global marketing strategy, brand positioning, messaging, and market expansion.
• Develop and execute innovative, cost-effective marketing campaigns that drive awareness, acquisition, engagement, and retention.
• Lead Breni's go-to-market strategy across key international markets, with an initial focus on the US, UK, and Canada.
• Build Breni into a globally recognised consumer brand through storytelling, community building, and creative marketing.
• Develop and scale organic acquisition channels, including social media, SEO, content marketing, UGC, and community-led growth.
• Identify, negotiate, and execute strategic marketing partnerships with creators, influencers, universities, student organisations, and global communities.
• Design and execute viral marketing campaigns, referral initiatives, and social challenges that turn users into brand advocates.
• Own Breni's public relations strategy, securing media coverage, thought leadership opportunities, and visibility across international publications.
• Develop Breni's creator and ambassador ecosystems to accelerate adoption without relying heavily on paid advertising.
• Oversee paid marketing initiatives across Meta, TikTok, Google, and other channels when budgets become available.
• Build and lead Breni's marketing function, including future team members, agencies, creators, and external partners.
• Establish marketing KPIs, track campaign performance, optimise acquisition costs, and maximise marketing ROI.
• Collaborate with product and growth teams to improve user activation, retention, engagement, and monetisation.
• Identify unconventional distribution opportunities and develop creative strategies capable of achieving exponential growth with minimal resources.

WHAT WE'RE LOOKING FOR
Must-haves:

• 7+ years of marketing experience, including leadership experience in a consumer technology, EdTech, SaaS, or mobile application company.
• Proven track record building brands, executing successful marketing campaigns, and driving measurable user or customer acquisition.
• Strong understanding of consumer psychology, digital marketing, brand strategy, community-led growth, and viral marketing.
• Experience developing and executing international go-to-market strategies.
• Ability to build and scale marketing initiatives with limited budgets and resources.
• Strong creative instincts combined with analytical and data-driven decision-making.
• Excellent storytelling, communication, leadership, and partnership-building skills.
• Builder mindset: you are equally comfortable developing high-level strategy and executing campaigns yourself.
• Entrepreneurial ambition, belief in Breni's mission, and comfort with an equity-only structure at this stage.

Nice to haves:

• Experience scaling consumer applications to hundreds of thousands or millions of users.
• Background in EdTech, gaming, social platforms, or other high-engagement consumer products.
• Experience marketing to Gen Z, students, and young professionals.
• Established relationships with international creators, media organisations, universities, or consumer communities.
• Experience launching products in the US, UK, Canada, or emerging markets.
• Previous experience as a CMO, VP of Marketing, Head of Marketing, or founding marketing executive at an early-stage startup.
• Experience developing viral campaigns or achieving significant organic growth without substantial advertising budgets.

COMPENSATION

This is an equity-only position. There is no salary at this stage. Salary will be introduced following a successful fundraising round, subject to the company's financial position and an agreed compensation structure.

3-year equity vesting with a 6-month cliff.

Meaningful equity ownership, with the specific allocation to be mutually agreed.

You are joining as a founding executive team member, with your financial upside tied directly to Breni's long-term success.

Opportunity to build and lead the marketing function of a globally ambitious technology company.

This role is best suited for an experienced marketing leader with sufficient financial runway, an entrepreneurial mindset, and the ambition to build a globally recognised brand from the ground up.

We are looking for someone who can create demand, inspire communities, challenge conventional marketing playbooks, and make millions of people around the world discover, love, and advocate for Breni.