Performance Marketer
- ₹25,000 – ₹45,000
- |
- |2 years of exp
- |Full Time
In office
Not Available
About the job
Job Summary
We are looking for a Performance Marketer who can plan, execute, and optimize paid marketing campaigns across digital platforms. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, campaign analytics, and lead generation, with a strong focus on achieving measurable business results.
Key Responsibilities
- Plan, set up, manage, and optimize Google Ads and Meta Ads campaigns. ● Develop performance marketing strategies based on business goals and target audiences. ● Conduct keyword research, audience research, competitor analysis, and campaign planning. ● Monitor campaign performance, budgets, CPC, CTR, CPL, CPA, ROAS, and conversions. ● Continuously optimize campaigns to improve lead quality, conversions, and ROI/ROAS. ● Create and test different ad copies, creatives, audiences, and campaign strategies. ● Analyze campaign data using Google Analytics, Google Ads, Meta Ads Manager, and other relevant tools. ● Prepare regular performance reports and provide actionable insights. ● Coordinate with the content, creative, and social media teams to develop high-performing ad creatives and campaigns. ● Identify opportunities for scaling successful campaigns while controlling acquisition costs. ● Stay updated with the latest trends, algorithm changes, and best practices in performance marketing.
Required Skills & Qualifications
● 1-3 years of hands-on experience in Performance Marketing / Paid Advertising.
● Strong experience with Google Ads and Meta Ads.
● Good understanding of lead generation and conversion-focused campaigns.
● Knowledge of Google Analytics, Google Tag Manager, conversion tracking, and remarketing.
● Understanding of key performance metrics such as CTR, CPC, CPL, CPA, Conversion Rate, and ROAS.
● Strong analytical and problem-solving skills.
● Good communication and reporting skills.
● Ability to manage multiple campaigns and budgets effectively.
Good to Have
● Experience with LinkedIn Ads or other paid advertising platforms.
● Knowledge of landing page optimization and A/B testing.
● Basic understanding of SEO, social media marketing, and content marketing.
● Experience working with B2B or SaaS campaigns.
What We Offer
● Opportunity to work on diverse digital marketing campaigns.
● Learning and growth opportunities.
● Supportive and collaborative work environment.
● Exposure to different industries, audiences, and marketing strategies.
