Manager- Marketing And Branding

Responsibilities
• Formulation of strategies to build a lasting digital connection with consumers.
• Grow, plan and monitor the ongoing brand presence on social media (Instagram, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional content and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.
• Ensure continuous growth in app downloads and registered users.
• Create and maintain the promotion campaign for growth of business.
• Bring influencers for promotions and enhancing the popularity of app.
• Growth of business via creating innovative and attractive digital marketing strategy.
• Creating a prestigious brand image for company.
• Designing continuous improvement on the shopper, merchants and service providers population.
• Create digital marketing growth to enhance the awareness of the unique concept of shopoholicbuddy.
• Enhance and utilize skills around following :

• Social Media Management
• Social Media Marketing
• Email marketing
• Google adwords (PPC)
• SEO(On Page + Off Page)
• Website Management
• Website designing
• Copywriting
• Business strategy
• E-commerce
• Research
• Marketing strategy
• Adobe Photoshop/Canva
• Content Creator
• Leadership
• Growth Hacker
• low-cost Facebook Campaign
• Retargeting campaign
• Look-a-like Campaign