Performance Growth Marketer

Own paid and performance growth across the full funnel.

Finanshels is looking for an AI-native performance marketer to own paid acquisition and funnel conversion from first touch to booked call. You will plan, launch, measure and optimise campaigns across Google, Meta and LinkedIn (plus emerging channels), pair paid media with AI-assisted creative production, and turn regulatory moments - e-invoicing, VAT and Corporate Tax deadlines - into qualified demand for Finanshels' services. This is a hands-on, metrics-first role for someone who treats AI as their default co-pilot for creative, research, analysis and automation.

Reports to Head of Marketing

*Employment type / *level Full-time | Mid to senior individual contributor
Function Revenue & Growth

What you will own
In this role you will:
• Own the paid acquisition roadmap and budget across Google Search/Performance Max,
Meta, LinkedIn and TikTok, and evaluate new channels as they emerge.
• Build, test and scale full-funnel campaigns - awareness, consideration and conversion - with
a clear path to demo/consultation bookings and qualified pipeline.
• Produce and iterate ad creative at speed using AI generation tools (copy, static, video and
landing-page variants), running a disciplined test-and-learn cadence.
• Own conversion rate optimization: landing pages, forms, offers, WhatsApp and sales-chat
entry points, and hand-off quality into the sales pipeline.
• Build attribution and reporting you trust - blending platform data with CRM outcomes - and
report CAC, ROAS, payback and channel mix weekly.
• Run account-based experiments for high-value segments (VC-backed startups, funds, multi-
entity groups) in partnership with sales.
• Scale winning creatives into repeatable templates and automation so a small team can
operate at a much larger volume.
• Partner with SEO, content, RevOps and the pre-sales team so paid and organic reinforce
each other instead of competing for the same keyword.

Must-have experience and skills
• 5-7 years in performance/growth marketing with direct ownership of paid budgets and
demonstrable CAC/ROAS improvements.
• Fluency in Google Ads, Meta Ads Manager and at least one B2B channel (LinkedIn strongly
preferred).
• Strong analytical skills: comfortable setting up and using Google Tag Manager, GA4, ad
platforms, spreadsheets and attribution modelling; able to explain why a number moved.
Proven, daily use of AI tools for creative generation, research, copy and analysis - with
examples of the workflow, not just familiarity.
• Experience building or optimizing landing pages and running structured A/B tests.
• A test-and-learn mindset and the discipline to kill losers fast and scale winners.
• Excellent written English.

Nice to have
• Experience marketing professional services, fintech, accounting, tax or B2B SaaS.
• Working knowledge of UAE compliance topics (VAT, Corporate Tax, e-invoicing) or a
willingness to learn them fast.
• Hands-on with marketing automation, CRO tools and SQL/BI for deeper analysis.
• Arabic language skills.

AI and tooling you will work with
• AI creative and copy generation for rapid ad and landing-page variant production.
• AI-assisted audience research, competitor monitoring and keyword/offer ideation.
• Automation between ad platforms, CRM (Zoho) and reporting to keep data clean end-to-
end.
• AI agents for reporting summaries, anomaly flagging and budget pacing.

How success is measured
• Cost per qualified lead / cost per booked consultation across channels.
• Return on ad spend and blended CAC, with payback within target.
• Conversion rate from click to booked call, and lead-to-opportunity quality.
• Volume of validated creative tests shipped per month.
• Contribution of paid channels to new-clients won.

How to Apply
To apply, please send your updated CV to [email protected] , along with a short note explaining why you believe you are a good fit for this role.

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