Conversion Rate Optimization (CRO) / Sales Funnel Analyst

🏖️ We’re Hiring: Conversion Rate Optimization (CRO) / Sales Funnel Analyst (Remote)

Job Code: 1787609526047
Rate: $1,800–$2,150/month
Schedule: Part-Time / Full-Time | 40 hours/week
Time Zone: Pacific Time Business Hours
Start: ASAP

🧠 About the Role

We’re looking for a data-driven CRO / Sales Funnel Analyst to optimize the end-to-end Shopify customer journey, identify conversion bottlenecks, and drive measurable revenue growth. You'll analyze performance data, manage A/B testing, and turn customer behavior insights into actionable improvements across landing pages, ads, product pages, and checkout experiences.

✅ Key Responsibilities

Analyze the Full Sales Funnel: Evaluate the entire Shopify customer journey, including ads, landing pages, product detail pages (PDPs), cart abandonment, checkout, segmentation, and post-purchase experiences.

Identify Conversion Opportunities: Audit funnel performance, pinpoint conversion drop-offs, and prioritize high-impact opportunities for improvement.

Evaluate Ad Performance: Review Meta Ads data, including video engagement and drop-off rates, click-through rates (CTR), and alignment between ad messaging and landing pages.

Manage User Behavior Tracking: Set up and manage Mouseflow across key landing pages, expanding tracking coverage from 2 to 6–7 pages.

Execute A/B Testing: Set up, monitor, and manage experiments through AB Convert, ensuring tests reach sufficient conversion volume before drawing conclusions.

Analyze Performance Data: Pull, consolidate, and reconcile data from Shopify, Meta, Triple Whale, Amir tracking, and other relevant platforms.

Maintain Testing Roadmaps: Manage a structured optimization backlog documenting hypotheses, proposed changes, test status, results, and next steps.

Recommend CRO Improvements: Develop data-backed recommendations for landing pages, messaging, funnel structure, and user experience (UX).

Coordinate Implementation: Work with agencies, designers, and internal stakeholders to ensure approved optimization changes are implemented effectively.

Oversee Landing Page Projects: Track seven landing-page projects from development and launch through ongoing performance optimization.

Present Insights and Results: Communicate findings, performance trends, and prioritized recommendations directly to the client.

🔧 Tools You'll Use

Shopify

Meta Ads Manager

Triple Whale

Mouseflow

AB Convert

Klaviyo

Amir Tracking

Claude (AI-assisted analysis)

🚦 What We're Looking For

Non-Negotiables:

High-Volume Shopify Experience: Proven experience analyzing and optimizing high-volume Shopify stores, with store scale and complexity taking priority over years of experience.

Strong CRO Expertise: Deep understanding of conversion rate optimization, DTC e-commerce funnels, customer behavior, and revenue growth strategies.

Data Analysis Skills: Ability to interpret performance metrics, identify trends, reconcile data across platforms, and translate insights into actionable recommendations.

A/B Testing Experience: Hands-on experience developing hypotheses, managing experiments, evaluating results, and making data-backed optimization decisions.

Independent Project Management: Able to manage multiple optimization initiatives, maintain testing roadmaps, prioritize tasks, and drive projects forward with minimal supervision.

Clear Communication and Reporting: Confident in presenting findings, explaining performance insights, and communicating recommendations to the client and relevant stakeholders.

Nice to Have:

Hands-on experience with Triple Whale, Mouseflow, AB Convert, Amir tracking, Meta Ads Manager, or similar analytics and optimization platforms.

Experience working with Shopify stores generating $1M+ in annual revenue.

Background working with a $10M+ DTC Shopify brand (preferred for an Elite-level candidate search).

Experience using AI-powered tools such as Claude for data analysis, research, and optimization workflows.

Strong understanding of landing-page UX, product detail pages (PDPs), direct-response copywriting, and conversion-focused design.

Experience coordinating agencies, designers, and cross-functional teams to execute optimization projects.

📌 How to Apply

Submit your application here: https://bit.ly/4e6XC7b

Use the Coconut resume template and include a 1-minute introduction video.

Shortlisted candidates will be contacted for the next steps.