Ecommerce Operations Manager

About us

Shoreside is a holding company building enduring businesses. This role runs ecommerce for our fast-growing health and wellness line, selling flagship products through a Shopify storefront, a wholesale channel, and a subscription program. We hold ourselves to compliant, lab-tested, GMP-standard manufacturing. Finance is run by an outsourced fractional-CFO and bookkeeping partner who works with us weekly.

The role

You own the day-to-day operation of our online business: orders, customers, the storefront roadmap, suppliers and inventory. You're also the in-house operator our finance partner works through. They build the cash forecast, margin analysis and P&L; you supply the operating data those run on, sit in the weekly finance session, and turn what they find into changes on the store and with supplier. Generalist operator, product-owner mindset, comfortable with numbers.

Reports to: Owner / CEO

What you'll own

• Storefront & orders. Shopify orders end to end, including subscriptions and wholesale. Fraud screening, fulfillment SLAs, customer service across email and chat, reviews, refunds and chargebacks.
• Suppliers & inventory. Factory and supplier relationships, POs, receiving against invoices, 3PL coordination, and weeks-of-cover. You negotiate terms; finance models them against cash before you commit.
• Finance partner counterpart. Send the weekly operating data drop, join the weekly finance session, explain variances, and ship the fixes from the margin playbook: pricing, promos, SKU mix, supplier terms.
• Product owner for the store. Scope and prioritize storefront work, write tickets, QA developer builds, and run the regression checklist after every release: checkout, subscriptions, account, search, mobile.
• QA web copy, product pages and ad creative for regulatory compliance, includingno unauthorized health or efficacy claims.
• Maintain state-by-state shipping restrictions in Shopify as regulations change.
• Coordinate the email and SMS calendar with our marketing partner; share the promo calendar with finance four weeks out.
• Run the wholesale storefront: account setup, B2B orders and fulfillment; chase late payers off finance's aging report.
• Weekly ops KPIs to ownership: orders, AOV, CS load, SLAs, subscription churn, chargebacks.

What we're looking for

• 3+ years of ecommerce operations, ideally on Shopify.
• Regulated CPG experience (supplements, beverages or similar) where compliance review is part of the job.
• Supplier and vendor relationships including negotiation. You're comfortable on the phone with a factory rep.
• Numbers fluency: you can read a P&L, talk contribution margin by SKU, and explain why last week's numbers moved.
• Product-owner habits with developers: clear tickets, real QA, regression testing after launches.
• Strong written communication and calm under volume.

## Bonus

• Worked alongside a fractional CFO or outsourced finance team.
• Shopify subscription apps (Recharge, Skio, Bold), Klaviyo, Judge.me.
• Multi-state shipping compliance for restricted products.
• Inventory planning tools or a habit of building your own in a spreadsheet.