Business Development Representative

Position Summary

Bottle Rocket helps clients plan, build, and improve digital products, leading with defined, outcome-oriented offerings. The Business Development Representative (BDR) is the engine at the top of the sales funnel and a key driver of the company’s growth. This role owns outbound prospecting, turning a strong volume of leads into calls, calls into meetings, and meetings into new clients.

The ideal BDR is driven, tenacious, and a great active listener. They understand the front-end digital experience and the back-end that enables it. They can distill the needs behind a prospect’s business challenges, connect them to the right Bottle Rocket solution, and hand a well-qualified opportunity to the Business Development Executive team.

Essential Functions

• Drive a high volume of outbound activity (calls, emails, LinkedIn outreach, and multi-touch cadences) to create a consistent flow of new leads
• Convert leads into live conversations, and conversations into qualified first meetings booked for the Business Development Executive team
• Own and consistently hit weekly and monthly targets for activity, conversations, meetings booked, and pipeline generated
• Lead outreach with Bottle Rocket’s productized offerings, positioning each around the business problem it solves rather than a list of services
• Spot buying signals in research and discovery calls, and connect them to the right Bottle Rocket services:

Strategy & Research (Experience Strategy, Research & Insights): unclear priorities, fragmented experiences, a new idea to validate

Design & Build (Design & Development, Experience Optimization): aging or low-rated apps, redesigns, falling engagement or conversion

Enterprise Engineering (Technical Modernization, Cloud Enablement, AI & Data, Application Engineering): legacy platforms, cloud migration, AI pilots, integration gaps

• Research and build targeted account and contact lists in priority industries (Healthcare, Gaming, Hospitality, Financial Services, and QSR) with Business Development leadership
• Qualify prospects on pain points, fit, budget, decision-making authority, and timeline, and hand off to Business Development Executives with clear notes and context
• Partner with Marketing on go-to-market (GTM) campaigns for each offering, and share feedback on messaging, objections, and what is resonating in market
• Prepare meeting agendas, follow-up emails, and other prospect communications
• Keep activity, lead, and opportunity data accurate and current in the CRM
• Track and report on funnel metrics: activity → conversations → meetings → opportunities → new clients
• Work closely with Business Development, Marketing, and Product Strategy to align on GTM goals, KPIs, and metrics

Additional Duties and Responsibilities

• Stay current on trends in digital products, AI, cloud, and tech modernization, and on the business priorities of target industries
• Learn Bottle Rocket’s offerings, case studies, and delivery model well enough to speak credibly with prospects
• Other duties as assigned

Qualifications and Education Requirements

• Bachelor’s degree in Business, Marketing, Communications, Economics, or a related field
• 2–3 years of experience (post-college) in an outbound sales role, such as SDR or BDR, selling Technology or Consulting Services, SaaS, software, or similar technology products or services
• Related backgrounds are welcome, such as technology-enabled services, digital agencies, or IT consulting
• Proven, measurable record of meeting or exceeding activity, meeting, and pipeline targets

Key Competencies

• Driven and tenacious: persistent follow-up, energized by high outbound volume, and quick to bounce back from a “no”
• Great active listener: asks sharp questions, listens more than talks, and picks up on what a prospect isn’t saying
• Technical curiosity: recognizes buying signals across Technical Modernization, AI & Data, Application Engineering, and Cloud Enablement, and can discuss them credibly at a business level (an engineering background is not required)
• Problem-first, consultative approach that leads with outcomes rather than feature lists
• Competitive, goal-oriented, and metrics-driven; thrives on clear targets and a visible scoreboard
• Strong written communication, with the ability to write concise, compelling, personalized outreach
• Confident and professional communicating with Director, VP, and C-level executives
• Highly organized; keeps high activity volume and multiple cadences on track
• Coachable, with a growth mindset and the ambition to step up into a Business Development Executive role
• Self-starter who works well independently and as part of a fast-paced, collaborative team
• Experienced using Microsoft Excel and Apple Keynote (preferred) or Microsoft PowerPoint
• Regular attendance at work is required for successful performance

Preferred Skills

• Experienced with CRM software; Salesforce preferred
• Experience with sales engagement tools; Salesloft preferred
• Experience with prospecting tools such as LinkedIn Sales Navigator or ZoomInfo
• Experience with video conferencing (Zoom or Teams) and call recording tools; Gong preferred
• Uses AI tools to research accounts and personalize outreach
• Exposure to software development, cloud, or data concepts through a prior role, coursework, or personal projects
• Experience selling into Healthcare, Gaming, Hospitality, Financial Services, or QSR
• Previous experience in an entrepreneurial, small-company environment

Supervisory Responsibilities

No direct reports.

Contacts with this Position

Works primarily within GTM teams (Business Development and Marketing) and with the Product Strategy team to stay aligned on offerings. Frequently works with potential customers in the earliest stages of the sales process.

Physical Requirements *(the info from here to the end must remain for EEO reasons)*

• Prolonged periods of sitting at a desk and working on a computer
• Lift and carry up to 10 lbs.
• Dexterity
• Clear speech in the English language
• Reach with hands and arms throughout day
• Talk clearly
• Hear within normal range
• Stand, walk, and bend several times per day

Mental/Reasoning Requirements

• Reading – Complex
• Writing – Complex
• Analysis/Comprehension
• Judgment/Decision Making
• Advanced Math skills

Vision Requirements

• Good vision with color perception
• Near vision – able to see details at close range

Working Conditions

The physical environment requires the employee to work primarily inside. The employee may be requested to work overtime and weekends for special program events.

Required Use of Machinery, Tools, Equipment and Personal Protective Equipment

• Company-issued computer
• Business equipment

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and/or skills required of all employees within this class. I understand that the purpose of this job description is to provide the employee with the essential functions of the position. It is not an employment contract and should not be construed as such. Furthermore, no promise, statement or writing made by a manager, or any other employee, may be interpreted to constitute an employment relationship other than “at will.”

Accommodations

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.