Account Executive

Tru Identity helps custom brokerages and importers automate customs compliance workflows, specifically preparing the data needed to file imported shipment with U.S. Customs and Border Protection. This is a highly regulated industry with many complex rules, one where technology has been underused, providing a massive market opportunity for Tru.

This role will be instrumental in adding capacity to serve our growing pipeline, and a voice of the market that feeds back into our product and GTM.

Responsibilities

• Execute Tru’s sales process using a defined sales methodology and honest stage gating
• Quantify pain in discovery: duty exposure, classification error rates, hours recovered
• Scope workflows and use cases precisely before proposal, and build the business case your champion carries internally
• Navigate procurement, security review and legal through to signature
• Work alongside our BDRs to execute coordinated, pipeline-building followups for webinars, events and content-driven leads
• Maintain CRM and pipeline hygiene to a standard that makes the forecasting transparent
• Over-communicate learnings from the field and sales cycles

What we’re looking for

• Proven experience in B2B SaaS sales, with demonstrated success self-sourcing pipeline rather than working inbound only
• Demonstrated track record in progressing sales cycles that combine industry, product, and sales acumen
• Fluency with a structured methodology e.g. MEDDIC or similar that you implement every day, not simply having been trained on it

Preferred

• Background selling into customs brokerage, freight forwarding, trade compliance, supply chain or logistics
• Experience selling technical products where credibility with operators matters — API-delivered or workflow-embedded software
• HubSpot, or strong CRM discipline in a comparable system

Details

• Full-time employment
• Paid time off
• Equity
• Healthcare: 100% reimbursed
• Location / work model: NYC preferred, hybrid
• Travel: 15–25%, primarily to U.S. industry conferences