Performance Marketing Manager

CNTXT AI is looking for an experienced Performance Marketing Manager to lead the planning, execution, and optimization of digital marketing campaigns that drive customer acquisition, business growth, and measurable return on investment (ROI). This on-site role in Egypt requires a data-driven marketing professional with strong expertise in paid media, campaign optimization, conversion rate optimization, and performance analytics.

The ideal candidate will be responsible for managing multi-channel paid marketing campaigns, optimizing marketing funnels and landing pages, monitoring campaign performance, and identifying opportunities to improve acquisition efficiency and scalability. The role involves close collaboration with product, sales, and analytics teams to align marketing strategies with business objectives and support CNTXT AI’s growth.

Key Responsibilities

Develop and execute performance marketing strategies across paid search, paid social, display, and other digital advertising channels.

Manage campaign budgets, audience targeting, bidding strategies, and channel allocation to maximize ROI.

Monitor campaign performance and analyze key metrics, including CAC, CPA, ROAS, conversion rates, and customer acquisition.

Plan and execute A/B testing and conversion rate optimization initiatives across ads, landing pages, and marketing funnels.

Leverage analytics and attribution tools to measure campaign effectiveness and make data-driven decisions.

Identify new growth opportunities, emerging channels, and scalable customer acquisition strategies.

Prepare regular performance reports and provide actionable insights to stakeholders.

Collaborate with cross-functional teams to ensure marketing initiatives align with business priorities and brand messaging.

Continuously test and refine campaign strategies to improve efficiency, performance, and sustainable growth.

Qualifications and Requirements

Minimum 5 years of hands-on experience in performance marketing, digital advertising, or growth marketing.

Proven track record of managing paid media campaigns and delivering measurable business results.

Strong analytical skills with the ability to interpret campaign data and translate insights into actionable strategies.

Hands-on experience with platforms such as Google Ads, Meta Ads Manager, Google Analytics 4, and relevant tracking and attribution tools.

Experience with conversion rate optimization, A/B testing, audience segmentation, and marketing funnel optimization.

Strong understanding of performance metrics, including CAC, CPA, ROAS, CTR, and conversion rates.

Excellent communication and stakeholder management skills.

Ability to manage multiple campaigns, budgets, and priorities in a fast-paced environment.

Experience working in technology, AI, SaaS, or data-driven organizations is highly preferred.

Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.

Must be based in Egypt, or willing and able to work on-site.