Performance Marketing Manager

About CNTXT AI
CNTXT AI is building the next generation of AI-powered products and solutions, with a focus on intelligent agents, multimodal AI, and emerging technologies. We’re looking for a hands-on Performance Marketing Manager to drive measurable customer acquisition and growth across digital channels.

The Role
As Performance Marketing Manager, you will own and optimize paid acquisition campaigns across multiple channels, with a strong focus on CAC, ROAS, conversion rates, and revenue growth. You’ll work closely with product, growth, creative, and analytics teams to turn performance data into scalable growth opportunities.

Key Responsibilities

• Own the end-to-end performance marketing strategy across paid channels.
• Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, Apple Search Ads, TikTok, and other relevant platforms.
• Manage acquisition budgets and optimize spend based on CAC, ROAS, LTV, and conversion performance.
• Develop and continuously optimize campaign structures, audiences, bidding strategies, creatives, and landing pages.
• Build and manage performance dashboards to track key acquisition and funnel metrics.
• Conduct A/B testing across ads, creatives, audiences, landing pages, and user journeys.
• Work closely with creative teams to develop high-performing ad concepts and creatives.
• Analyze customer acquisition funnels and identify opportunities to improve conversion and retention.
• Develop channel-level forecasts, performance reports, and growth plans.
• Conduct competitor and market research to identify new acquisition opportunities.
• Collaborate with product and engineering teams on tracking, attribution, pixels, SDKs, and analytics implementation.
• Continuously identify new channels, partnerships, and growth experiments that can scale efficiently.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or paid acquisition.
• Proven experience managing significant digital advertising budgets.
• Strong hands-on experience with Google Ads and Meta Ads; experience with Apple Search Ads, TikTok, or other paid channels is a plus.
• Strong understanding of CAC, ROAS, LTV, CPA, CTR, CVR, attribution, and funnel analytics.
• Experience with analytics and attribution platforms such as GA4, AppsFlyer, Adjust, Mixpanel, Amplitude, or similar tools.
• Strong analytical and data-driven mindset.
• Experience working in B2C apps, SaaS, fintech, AI, technology, or other high-growth environments is highly preferred.
• Ability to independently execute campaigns rather than relying solely on agencies or external teams.
• Strong communication and cross-functional collaboration skills.
• Comfortable working in a fast-paced, highly entrepreneurial environment.

What We’re Looking For
We’re looking for someone who is hands-on, commercially minded, and obsessed with measurable growth. You should be comfortable getting into campaign-level data, identifying what is and isn’t working, and quickly turning insights into action.