Marketing Coordinator

About SportsDataIO

If you've ever checked the score of a game, set a fantasy lineup, or placed a bet, there's a good chance SportsDataIO data was behind it. We're an award-winning sports data provider producing millions of data points across thousands of games each year, delivered in real time through APIs. Hundreds of companies rely on us, including Fanatics, FanDuel, DraftKings, Microsoft, CBS, and Polymarket.

The Role

We're hiring our first dedicated marketer to help the sales team turn a large client and prospect database, a steady stream of product updates, and a packed sports calendar into pipeline. You'll work directly with sales leadership, focus on four core areas, and have real ownership from day one. This is a great fit for someone early in their career who writes well, stays organized, and wants to see their work have a direct impact on revenue.

What You'll Own

CRM & Lifecycle Marketing

• Build email campaigns that engage current clients, past prospects, closed-lost opportunities, and former trial users
• Time campaigns to the sports calendar (season launches, playoffs, drafts, tournaments) and to new product releases
• Segment our CRM database by vertical, sport, and past interest, and track what drives replies and meetings

Sales Assets

• Assist in the creation one-pagers, case studies, sales decks, and competitive battlecards with the sales team
• Keep assets current as products and pricing evolve

Event Marketing

• Run pre-show email outreach to book meetings with prospects at conferences and trade shows
• Track post-show follow-up and meetings booked

LinkedIn & Social

• Post on LinkedIn covering product updates, announcements, and events
• Monitor competitor activity and share what you're seeing with the team

What Success Looks Like

• First 90 days: You know our products, buyers, and tools and have launched your first email campaign
• First year: Measurable pipeline from CRM campaigns, a full library of current sales assets, and events that produce booked meetings.

What You Bring

• 1-3 years of marketing experience, ideally B2B, SaaS, sports, or media (strong internships count)
• Excellent writing for different audiences, from developers to executives
• Comfort with email marketing tools and a CRM (we use Copper, MailChimp, & others)
• Familiarity with SEO, AEO (agentic engine optimization), GEO (generative engine optimization), and Google Analytics
• Exposure to PR, such as drafting press releases or pitching announcements
• Basic design skills in Canva or similar
• Highly organized and able to manage several projects at once
• Familiarity with or strong interest in APIs and sports technology
• Comfort using AI tools to work faster
• Interest in sports betting, fantasy, or sports media

What We Offer

• Room to grow as the first dedicated marketer at a fast-growing sports data company, with a clear path as the function expands
• Direct mentorship from sales leadership and visibility into how every campaign affects pipeline
• Hands-on exposure to the sports industry, including major conferences and trade shows
• A collaborative team at our Scottsdale office
• Medical, dental, and vision coverage
• 401(k) with company match
• Unlimited PTO