Social Growth & Content Associate

About Ninar AI
Ninar AI is an AI Visibility Intelligence Platform. We help brands get discovered, recommended, and cited by AI engines such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.

Think of it as the next layer after SEO: optimizing how AI engines understand and talk about a brand.

We are bootstrapped, profitable on unit economics, an NVIDIA Inception member, and growing quickly. Ninar AI was founded by Penchala Rasala in the US, with engineering and operations working remotely.

The Role
We are hiring a Social Growth & Content Distribution Manager to grow Ninar AI’s audience and turn our expertise into consistent, high-quality social content.

You will own organic growth across LinkedIn, YouTube, Meta, and X. You will develop content ideas, write briefs and scripts, manage our creative intern, and distribute content to the audiences most likely to become customers.

This is a full-time, remote role for someone based in India. You must be available for at least 4–5 hours of US Eastern Time overlap each working day.

What You’ll Do
Social Growth

• Own Ninar AI’s organic LinkedIn, YouTube, Meta, and X presence.
• Build and maintain a consistent content calendar.
• Turn product updates, founder insights, reports, and customer results into social campaigns.
• Write post copy, hooks, captions, carousel outlines, and short-video scripts.
• Grow engagement among marketing, growth, SEO, ecommerce, and SaaS audiences.
• Respond to comments and participate in relevant conversations.

Creative Direction

• Give clear briefs to our social creative intern.
• Review graphics and videos for messaging, accuracy, and channel fit.
• Maintain an organized production queue with priorities and deadlines.
• Adapt ideas into multiple formats rather than publishing one-off content.
• Coordinate with the demand-generation manager on paid advertising creatives.

Content Distribution

• Promote blog posts, comparisons, research, webinars, and case studies.
• Distribute content through Reddit, Quora, Indie Hackers, Slack communities, and relevant groups.
• Maintain profiles on G2, Product Hunt, TAAFT, Capterra, Crunchbase, and similar platforms.
• Identify partnerships, creators, newsletters, and communities that reach our ICP.
• Repurpose successful content across channels.

Measurement

• Track qualified audience growth, engagement, website visits, free audits, and assisted leads.
• Measure YouTube watch time and LinkedIn performance.
• Identify which topics and formats attract target buyers.
• Recommend which organic content should be amplified through paid campaigns.
• Report business impact rather than follower counts alone.

You’re a Fit If

• You have 2–4 years of B2B SaaS social media, content distribution, or organic growth experience.
• You understand LinkedIn and YouTube distribution.
• You can write crisp English copy for a US business audience.
• You can turn technical or founder-led ideas into accessible content.
• You have managed designers, video editors, interns, or freelancers.
• You understand the difference between reach and qualified audience growth.
• You are organized enough to maintain a consistent publishing cadence.
• You work independently and bring ideas instead of waiting for daily instructions.
• You are based in India and can overlap 4–5 hours with US Eastern Time.

Bonus Points

• Experience in MarTech, SEO, ecommerce, or B2B SaaS.
• Experience growing a founder-led LinkedIn presence.
• Experience with short-form and long-form YouTube content.
• Experience with community-led growth or Product Hunt launches.
• Familiarity with GEO, AEO, or AI visibility.

What You’re Not Doing

• Managing Google Ads or paid-media budgets.
• Owning sales qualification or CRM pipeline.
• Writing long-form technical articles alone.
• Producing every graphic or video yourself.
• Engineering or product development.

How to Apply
Send a short note answering:

1. Share one B2B social account or campaign you helped grow. What did you do, and what changed?
2. Give us three social post ideas for Ninar AI.
3. Take one Ninar AI topic and explain how you would turn it into a LinkedIn post, carousel, and YouTube video.
4. Share your LinkedIn profile and relevant work samples.

Email: [email protected]
Subject: Social Growth — [Your Name]