CMO

Job Description: Chief Marketing Officer (CMO)

Department: Marketing & Growth
Experience: 5–10+ Years
Employment Type: Full-Time
Location: Hyderabad / Hybrid (as applicable)

About the Role

We are looking for a hands-on and growth-oriented Chief Marketing Officer (CMO) to lead the company's overall marketing strategy, brand positioning, digital presence, and customer acquisition.

The ideal candidate should combine strategic marketing leadership with practical execution skills across performance marketing, brand marketing, creative design, video editing, SEO, and Social Media Optimization (SMO).

The CMO will be responsible for building brand awareness, generating qualified leads, improving conversions, and driving measurable business growth across company and its products.

Key Responsibilities

1. Digital Performance Marketing

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Drive lead generation, customer acquisition, website traffic, and conversions.
• Monitor CAC, ROAS, CPL, conversion rates, and campaign ROI.
• Develop marketing funnels, retargeting strategies, and conversion optimization plans.
• Manage campaign budgets and allocate resources based on performance.

2. Brand Marketing & Positioning

• Develop and execute brand strategies for company and its products.
• Establish a consistent brand identity, messaging, and market positioning.
• Plan product launches, marketing campaigns, partnerships, and brand awareness initiatives.
• Create compelling product narratives, value propositions, and customer-facing communication.
• Conduct competitor analysis and identify market opportunities.

3. Creative Design & Video Production

• Create or supervise marketing creatives, advertisements, banners, presentations, brochures, and social media designs.
• Have practical knowledge of tools such as Canva, Figma, Adobe Photoshop, Illustrator, or similar platforms.
• Develop, edit, and optimize promotional videos, product demos, reels, shorts, and campaign videos.
• Use tools such as Adobe Premiere Pro, CapCut, After Effects, or similar video-editing software.
• Ensure all creative assets align with brand guidelines and campaign objectives.

4. SEO & Website Growth

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and content optimization.
• Improve website search rankings, organic traffic, and landing-page performance.
• Plan blogs, landing pages, product pages, and other SEO-driven content.
• Use Google Analytics, Google Search Console, and relevant SEO tools to track results.

5. Social Media Optimization (SMO)

• Build and execute social media strategies across LinkedIn, Instagram, YouTube, Facebook, and other relevant channels.
• Plan content calendars and manage regular publishing.
• Grow followers, engagement, reach, and qualified inbound leads.
• Develop thought leadership content, product announcements, educational posts, and short-form videos.
• Analyze social media performance and continuously improve content strategy.

6. Marketing Strategy & Growth Leadership

• Build an integrated marketing roadmap aligned with company revenue and growth objectives.
• Collaborate with product, sales, technology, and leadership teams.
• Lead and coordinate marketing team members, agencies, freelancers, and external partners.
• Establish marketing KPIs, reporting systems, budgets, and performance reviews.
• Use data, customer insights, and market research to improve marketing effectiveness.

Required Skills & Qualifications

• 5–10+ years of experience in digital marketing, brand marketing, growth marketing, or related roles.
• Experience in planning and executing measurable digital marketing campaigns.
• Strong knowledge of performance marketing, SEO, SMO, content marketing, and brand development.
• Practical understanding of graphic design and video editing.
• Experience with marketing analytics, campaign tracking, and conversion optimization.
• Strong communication, leadership, project management, and creative problem-solving skills.
• Ability to work independently and deliver measurable results in a fast-paced environment.

Preferred Tools & Platforms

• Advertising: Google Ads, Meta Ads, LinkedIn Ads
• Design: Canva, Figma, Adobe Photoshop, Illustrator
• Video Editing: Premiere Pro, CapCut, After Effects
• SEO: SEMrush, Ahrefs, Google Search Console
• Analytics: Google Analytics 4, Looker Studio
• Social Media: LinkedIn, Instagram, YouTube, Facebook
• Automation: CRM, email marketing, and marketing automation platforms

Key Performance Indicators (KPIs)

The CMO will be evaluated on:

• Qualified lead generation and customer acquisition.
• Cost per lead (CPL), customer acquisition cost (CAC), and marketing ROI.
• Brand awareness, reach, and audience growth.
• Website traffic, organic search rankings, and conversion rates.
• Social media engagement and inbound enquiries.
• Campaign execution, product launch performance, and revenue contribution.

Ideal Candidate Profile

We are looking for a strategic thinker who is also a hands-on marketer—someone who can plan a marketing strategy, launch campaigns, create or direct creative assets, optimize digital performance, and build a recognizable brand.

The candidate should be comfortable working in a growing technology company, managing multiple product brands, and taking ownership of marketing outcomes from strategy to execution.

Application Requirement: Candidates should share their resume along with a portfolio of marketing campaigns, creative designs, video content, SEO results, and performance marketing outcomes wherever available.