Meta Ads - Creative Strategist (DTC experience mandatory)

We’re looking for a Creative Strategist who can turn customer insights into ads that drive sales for ecommerce brands.

The main requirement: you’ve developed and tested Meta ads across different creative formats. You should know how to take one product and find multiple angles to sell it through strong hooks, clear messaging and different executions.

What you’ll do

Research products, customers, reviews and competitors to find new ad angles.

Develop concepts across static ads, carousels, UGC, founder videos, product demos, testimonials and comparison ads.

Write hooks, ad copy and video scripts.

Create clear briefs for designers, video editors and creators.

Review creatives for messaging, pacing and clarity before launch.

Work with the media buyer to understand results and decide what to test, improve or develop next.

What we’re looking for

Hands-on experience developing Meta ad creatives for DTC or ecommerce brands.

A portfolio showing a range of creative formats and approaches, with an explanation of your role in each.

Strong copywriting and an understanding of what makes someone stop scrolling and consider a product.

Ability to turn customer problems, objections and motivations into specific ad ideas.

Experience using ad performance to guide creative decisions.

Ability to manage multiple briefs and deliver new concepts every week.

You don’t need to design or edit every ad yourself, but you should be able to give clear direction and judge whether the final creative delivers the idea.

How to apply

Share your portfolio with 3–5 Meta ad examples across different formats. For each, briefly explain the audience, the idea, your contribution and any results or learnings.