Marketing Lead

📣 We’re hiring: Marketing Lead at Translayte

🌍 Remote
💰 Salary: ZAR 20,000 per month

Translayte helps individuals and businesses access professional translation services worldwide, and we’re looking for a hands-on Marketing Lead to shape our marketing strategy, lead execution and deliver measurable growth across international markets

What you’ll do

• Own the marketing strategy — Develop quarterly plans with clear priorities, budgets and targets aligned with our business goals

• Lead customer acquisition — Plan and optimise campaigns across paid search, paid social, SEO, email and organic channels to attract relevant audiences and generate sales

• Drive A/B testing and experimentation — Build a testing roadmap for ad copy, creative, landing pages, calls to action and email campaigns, using results to guide improvements

• Improve conversion rates — Analyse the customer journey from first visit to completed order, identify drop-off points and work with relevant teams to improve website performance

• Own performance and reporting — Set channel KPIs, monitor acquisition costs, conversion rates and return on advertising spend, and turn findings into clear recommendations and actions

• Manage budgets and resources — Allocate spend across campaigns and markets, monitor returns and adjust investment based on performance and business priorities

• Guide content and brand positioning — Shape messaging for different audiences and markets, maintain a consistent brand voice and oversee the content calendar

• Develop customer retention campaigns — Use email, customer segmentation and lifecycle communications to encourage repeat orders and strengthen customer relationships

• Research market opportunities — Monitor competitors, customer needs and search trends to identify new audiences, partnerships and opportunities for growth

• Lead marketing delivery — Coordinate team members, freelancers and external partners, set clear briefs and deadlines, and maintain quality across marketing activities

• Collaborate across the business — Work closely with sales, customer experience and operations to align campaigns with customer insights and service capabilities

What we’re looking for

• Proven digital marketing experience with ownership of strategy and campaign execution
• A track record of measurable growth through customer acquisition and conversion improvements
• Practical experience with A/B testing, paid advertising, SEO and marketing analytics
• Strong copywriting, communication and project management skills
• Confidence managing budgets, setting priorities and coordinating contributors
• A proactive, hands-on approach and the ability to work independently in a remote team