Community Manager

Community Manager
Department: Marketing & Growth
Location: Bengaluru (Work from Office)
Employment Type: Full-Time
Experience: 1–3 years (Relevant experience in community management, social media, digital marketing, or EdTech preferred)

About NPrep

NPrep is a Nursing EdTech platform focused on transforming nursing education and raising the standard of nursing care in India. Our content is led by top AIIMS doctors, and we support 150,000+ nursing students with quality learning resources and exam preparation.
We are looking for a proactive and creative Community Manager who can manage NPrep’s social media communities, engage with followers, build a strong online presence, and generate organic leads through meaningful conversations and community-driven initiatives.
Job Summary

As a Community Manager, you will be responsible for managing and growing NPrep’s online communities across social media and other relevant digital platforms. You will engage with nursing students, aspirants, educators, and followers, create meaningful interactions, and convert community engagement into organic leads and brand growth.
The ideal candidate should be comfortable communicating with online audiences, understand social media trends, and have a strong interest in community building, content engagement, and lead generation.

Key Responsibilities

1. Social Media Community Management Manage NPrep’s social media community channels, including Instagram, YouTube, Telegram, WhatsApp, and other relevant platforms. Monitor comments, messages, discussions, and audience interactions. Respond to followers’ queries in a timely, professional, and engaging manner. Maintain a positive, informative, and active community environment. Identify common audience concerns, interests, and engagement opportunities.
2. Audience Engagement & Community Growth Develop and execute strategies to increase follower engagement and community participation. Build meaningful relationships with nursing students, NORCET aspirants, and the wider nursing community. Organize polls, Q&A sessions, discussions, contests, and other community activities. Encourage user-generated content, discussions, and peer-to-peer engagement. Track audience feedback and share insights with the marketing and academic teams.
3. Organic Lead Generation Generate organic leads through social media engagement, community conversations, and relevant campaigns. Identify potential students and prospects through comments, direct messages, groups, and community interactions. Introduce NPrep’s courses, learning programs, and relevant offerings to interested audiences. Guide interested users toward appropriate landing pages, registration forms, counselling, or sales follow-up. Collaborate with the marketing and sales teams to improve lead quality and conversion. Ensure community engagement follows platform guidelines and NPrep’s communication standards.
4. Content & Social Media Coordination Coordinate with the content, design, video, and marketing teams to plan engaging community content. Suggest content ideas based on audience questions, trending topics, and community discussions. Support the promotion of webinars, scholarship tests, educational campaigns, and product launches. Identify relevant social media trends and opportunities to increase organic reach. Repurpose suitable content into engaging posts, stories, polls, and community updates.
5. Performance Tracking & Reporting Track community growth, engagement, reach, response rates, and organic lead generation. Prepare weekly and monthly community performance reports. Monitor key engagement metrics and identify areas for improvement. Maintain a record of leads generated through community channels. Share actionable insights and recommendations with the marketing team.

Key Performance Indicators (KPIs)

• Growth in active and relevant social media communities.
• Improvement in follower engagement and response rates.
• Organic leads generated through community channels.
• Quality and relevance of leads shared with the sales team.
• Community engagement rate and participation in campaigns.
• Response time and quality of audience interactions.
• Contribution to organic reach, registrations, and campaign outcomes.
• KPIs will be finalized based on the assigned platforms, business goals, and available tracking systems.

Required Skills & Qualifications

• 1–3 years of experience in community management, social media marketing, digital marketing, or a related role.
• Strong written and verbal communication skills in English.
• Understanding of social media platforms, audience engagement, and organic growth strategies.
• Experience managing online communities, groups, or social media pages.
• Basic understanding of lead generation, lead qualification, and conversion funnels.
• Ability to create engaging communication and community activities.
• Familiarity with social media analytics and reporting tools.
• Ability to collaborate with marketing, sales, and content teams.
• Proactive, creative, and comfortable working in a fast-paced startup environment.

• Preferred Qualifications

• Experience working in EdTech, education, exam preparation, or student-focused communities.

• Experience managing Telegram or WhatsApp communities.

• Familiarity with Instagram, YouTube, and other social media analytics tools.

• Understanding of nursing education, competitive exams, or the student audience.

• Experience running community-driven organic lead-generation campaigns.

• What We Expect

• Strong ownership of NPrep’s social media communities.

• Consistent and meaningful engagement with followers.

• A data-driven approach to organic lead generation.

• Professional and empathetic communication with students.

• Creativity in building active, valuable, and trusted communities.

• Collaboration with internal teams to support NPrep’s growth.

Why Join NPrep?

• Opportunity to build and scale a growing nursing education community.
• Work closely with marketing, content, and academic teams.
• Contribute to meaningful education initiatives for nursing students across India.
• Opportunity to develop expertise in community-led growth and organic marketing.

Apply Now
Join NPrep and help us build a strong, engaged nursing learning community while driving organic growth through meaningful connections.